I'm the founder of Frequency, yoga teacher and Ayurveda devotee. I spent years immersed in an industry that is inherently so personal, and kept finding it completely lifeless. Exclusivity marketing, pricing that excludes the masses, and buzzwords that mean nothing. I was exhausted by performative wellness brands and the perpetuated narrative that "self-love" is a special club you can buy your way into. Spoiler, you can't, and I'll be the first to say so.

I wanted to build a brand with a heartbeat. A place where my love of holistic wellness and all things self-care could live alongside real information, real products, real people and real rituals. A place to share what actually works for me, in the hopes that it will work for you too.

I imagined frequency as a home. I hope it feels like one to you.